Founded in 2004 as a passion project,  MISCHA embodies the personal style and sensibilities of its founder and creative director, Michelle Lai. Bridging the world of fashion and lifestyle, and inspired by the intrepid spirit of the women of today, MISCHA embraces both modern and classical perspectives in its design philosophy, centred around simple, timeless creations. The brand is best known for its iconic hexagon print tote bags and accessories, becoming a travel and style essential for the global citizen.